Rella B: The Authortainer Revolutionizing Kids' Literacy, Financial Education, and STEM through YouTube and Podcasts

Children's literacy is often a topic of significant concern and discussion among educators and policymakers. With alarming correlations between early reading levels and lifelong success, it's essential to continually explore and support innovative ways to engage young readers. Today, we delve into the impactful work of an "authortainer," a term coined by children's author and literacy advocate Rella B. Through her YouTube channel, books, and podcasts, Rella B is making substantial strides in promoting not only traditional literacy but also financial literacy and STEM education. Let's take a closer look at her journey, her methods, and the reasons behind her passion.

The Birth of an AuthorTainer

What is an AuthorTainer?

Rella B describes herself as an "authortainer," a blend of ‘author’ and ‘entertainer.’ This unique term encapsulates her mission of merging storytelling with engaging, interactive content aimed at young audiences. Rella B’s work transcends conventional children's literature by incorporating various educational elements that cater to a broad range of developmental needs.

The Inspiration Behind the Role

Rella B's background in education, particularly her experience with the Washoe County School District, heavily influences her current endeavors. Her firsthand exposure to the alarming data linking third-grade reading levels to future imprisonment was a turning point. This shocking realization that early literacy could have such a profound impact on later life motivated her to seek more engaging, effective ways to foster reading skills in young children.

Literacy and Beyond

Promoting Basic Literacy

Rella B’s work is rooted deeply in promoting basic reading literacy. Her YouTube channel features readings of children's books, incorporating American Sign Language (ASL) and Spanish to reach a diverse audience. Additionally, these read-aloud sessions include fun movement lessons correlated to the books, making the experience dynamic and appealing to children.

Financial Literacy

Recognizing the importance of a skill that many adults struggle with, Rella B also emphasizes financial literacy. By creating content that simplifies complex financial concepts, she aims to equip both children and their parents with the knowledge to manage finances better. Topics include saving money, understanding investments, and making informed financial decisions – skills not commonly taught in schools.

A Glimpse into the Future

In 2025, Rella B plans to release a book focused on Science, Technology, Engineering, and Mathematics (STEM). This endeavor promises to be as fun as it is educational, with engaging workshops tailored for pre-kindergarten through 12th grade. This forthcoming project represents her commitment to evolving and expanding her content to meet the growing needs of her audience.

The Platforms of an AuthorTainer

YouTube Channel

Rella B’s YouTube channel showcases her unique approach to literacy. Through visually stimulating content, she reads books, teaches ASL, and introduces Spanish vocabulary. Each video ends with reflections and a review of the illustrations, fostering a deep understanding and appreciation of the material. This format is particularly effective for visual and kinesthetic learners.

Audio Podcast

Rella B also hosts an audio podcast designed for early readers, especially those aged four to nine. The podcast provides an avenue for dissecting books with their authors, offering insights into the creative process and deepening the listener's engagement with literature. Available on various platforms like Yoto, KidsTopia, and the Kids Podcast App, it reaches families looking for substantive educational content.

Author and Entertainer

Dual Roles and Responsibilities

As an author, Rella B’s primary aim is to entertain her audience of children and their parents. However, her role extends beyond writing. As an entertainer, she strives to engage her readers even when presenting at schools or libraries. Her goal is to leave behind resources and tools that continue to benefit children long after her visit.

Engagement with Educators

Rella B's presentations are not only for children but also for teachers. She emphasizes the importance of entertaining and equipping educators with resources that enhance their teaching. By considering herself an entertainer, she ensures that her sessions are lively, enjoyable, and educational for both students and educators.

Branding and Authenticity

The Importance of a Personal Brand

Understanding and curating a personal brand is crucial, and Rella B is no exception. She embraces a fun, silly brand characterized by bright colors and a transparent approach. Authenticity is central to her identity, and she encourages others to be true to themselves in their branding efforts.

Balancing Authenticity and Professionalism

Rella B acknowledges that being under the weather might be a concern for some regarding their public image. However, she believes in the importance of showing up authentically. For her, transparency about personal challenges only humanizes her brand, fostering a deeper connection with her audience.

Helping Others Understand Their Brand

Rella B offers to help fellow authors and content creators understand their brands better. By analyzing how their brands are perceived publicly and by their peers, she aims to help them align their personal and professional identities. This alignment is vital for establishing a cohesive and genuine presence in the world of children's literature and entertainment.

Expanding Horizons

Community and Collaboration

Rella B is eager to connect with other authors who consider themselves entertainers. She sees the value in sharing experiences, insights, and support within this unique community. Such collaboration can lead to innovative ideas and collective growth, ultimately enriching the world of children's literature.

Encouragement and Support

Rella B extends an open invitation for encouragement and support to those navigating the world of children’s content creation. Whether you need advice on branding, Evergreen content, or the nuances of self-publishing, she is ready to lend a listening ear and her expertise.

Conclusion

Rella B's journey as an authortainer illustrates the powerful impact of combining literacy advocacy with entertainment. Her innovative approach not only promotes traditional reading skills but also introduces essential life skills like financial literacy and STEM concepts. Through her YouTube channel, podcast, and forthcoming books, Rella B continues to inspire and educate children and their families.

If you are an aspiring author, a fellow content creator, or simply someone passionate about children's literacy, Rella B’s work is a testament to the profound difference one individual can make. By embracing authenticity, creativity, and a genuine connection to her audience, Rella B demonstrates that the path to literacy and lifelong success can indeed be a fun and engaging journey.